WHAT IS DIGITAL MARKETING
Digital marketing is the practice of promoting products, services, or brands using the internet and electronic devices. Instead of traditional channels like TV, newspapers, and billboards, digital marketing reaches people through online platforms.
SCOPE OF DIGITAL MARKETING
The scope of digital marketing is extremely broad and continues to grow as more people spend time online and more businesses shift to digital platforms. Companies of every size now rely on digital marketing to build brand awareness, attract customers, generate leads, and drive sales through channels like search engines, social media, email, content, and online ads.
TECHNIQUES OF DIGITAL MARKETING
Search engine Optimisation
Improving a website so it appears higher on Google when people search. There are two types of SEO
a) ON PAGE SEO
b) OFF PAGE SEO

